Infochoice Responsive website

CLIENT

Infochoice

Mobile-first responsive website

infochoice.com.au

PROJECT SKILLS

UX Interface Concept

UI Design & Layout

Brand Identity

The Project

Infochoice wanted to relaunch their services in the Australian market as the financial comparison leader. This client engaged me to create a new brand, digital visual presence, and user experience for this company. Following the strategic positioning of the business and designing a stylish brand identity, we bound to the creation of a mobile-first website that allows users to compare financial and insurance products.

My Role

This company hired my services as a lead UI/UX, and visual designer (contrator) to redesign their brand presence, I led the architecture and design process end-to-end working directly with the Head of Digital, CEO, and alongside the producers, supporting them from the initial stages, all the way to the development stage.

The Process

InfoChoice was established in 1993 to make comparing financial and insurance products quick and easy. Their website is a one-stop comparison site where visitors can compare financial and insurance products. As a part of their relaunch, their executives asked me to create a modern, fresh, and unique brand.

This project aimed to redesign all the visual presence, including logo, branding, and website. The initial challenge was to create a new logo and visual style that brought the brand to the current best visual practices, reflecting a fresh and modern look & feel. After an intense study and design work, I came out with a new modern look and feel that involved a new visual design line, using vibrant colors, fresh typographies and a solid range of custom icons.

For their mobile first website, I took the sitemap and mapped them into a comprehensive journey flow to get an overall experience and I began to create the most critical screens following by the final visual designs, guide style and a library that would be the guide for developers when building the site.

Outcome

The solution, a fresh modern new brand and a website that gave Infochoice the opportunity to come back to the market as one of the innovate financial digital site on their segment.

Anticipating its importance, we took a mobile-first approach from an early stage. The final website shows a balanced, clean and stylish interface design with reliable functionality and easy and straightforward user experience where users can compare any financial product and get the best deals in the market.