PROJECT SKILLS
UX Interface Concept
UI Design & Layout
Brand Identity
The Project
3D-GEO sought a comprehensive rebranding to enhance their market position as a leading expert in geoscience and reservoir modeling within the oil and gas sector. The objective was to launch a refreshed brand identity that would resonate in both Australian and international markets. The scope of my engagement encompassed the redesign of the logo, branding elements, and the development of a digital web experience.
My Role
In my capacity as the Lead UI/UX and Visual Product Designer, I directed the design process comprehensively. This involved close collaboration with the client and the IT Director from the conceptual phase through to the final stages of user experience design and development.
The Process
Given the brand’s historical conservative visual style, I developed a refined brand identity that preserved its core aesthetic while introducing a contemporary edge. This initial design phase provided a clear vision for the digital experience.
I meticulously translated the sitemap into a detailed journey flow to gain a holistic view of the user experience. Following this, I deconstructed user insights and feature requirements to outline and document each screen in preliminary drafts, which were subsequently developed into high-fidelity wireframes.
With the site architecture, key features, and interactions established, I proceeded to design core screens, incorporating iterative feedback from the client. This iterative process enabled the refinement of designs into final visual assets, which served as a definitive guide for the development team.
Outcome
Embracing a mobile-first strategy from the outset, the final website boasts a sleek, balanced design with a user-friendly interface. It delivers a streamlined and intuitive user experience, providing easy access to essential information, process graphics, and company services.
Branding
Custom icons set
UI Components
STARFINDA / Australian First sports app
iOS Mobile Application - Branding
RACV Emergency Home App
iOS Mobile Application - Branding